Blackpool Grand Theatre today announced that the producers of Bring It On The Musical today sadly announce that due to the impact of rising Covid-19 cases and self-isolation requirements resulting in 13 cancelled performances, the show will no longer be able to continue its tour.

[Performances at the Southbank Centre are unaffected by this cancellation. Therefore, the production will play at the Southbank Centre’s Queen Elizabeth Hall until it concludes its final performance on 22 January 2022.]

Selladoor Worldwide said today, ‘Cancelling 13 performances has resulted in an overwhelming loss of income for the production during a peak period that would otherwise have provided a vital financial backbone of the tour. This lost income, amounting to hundreds of thousands of pounds, has sadly rendered the remainder of the tour financially unsustainable. It would be irresponsible for us to continue, and we, therefore, have no option but to cancel the remainder of the tour.

‘We [Selladoor] have not taken this decision lightly and have explored every possible alternative to avoid cancellation. Selladoor remain incredibly proud of this fantastically received production and are grateful to everyone who has worked so hard on it, and to all the audiences who have cheered us on. We are only too aware of the impact this will have on our wonderful cast, crew, musicians, and creative team – as well as our audiences, venues and suppliers we had been due to work with during the tour.  We are heartbroken that we have been forced into this position, but the impact of these cancellations caused by Omicron have left us with no other choice.’

A representative for Blackpool Grand Theatre said, ‘This is incredibly sad news and Bring It On The Musical was a highlight within our programme for 2022. Customers who have purchased tickets for will be contacted by their point of purchase.’

The theatre has said If you have purchased your tickets directly with the venue you will receive an email or call shortly, please do not contact the theatre, full details will be available in your correspondence.

No further information is available at this time.

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